The LAB Video
The video was created as a promotional asset for the Department of Commerce LAB presentations and was later repurposed as the hero video for the website experience. The goal was to communicate the vision, technology, and impact of the initiative through engaging visual storytelling while supporting both live presentations and digital experiences. The video was designed to function across multiple touchpoints, creating a consistent narrative between presentations, events, and the online experience.
Year
2024
Role
Sr. UX Designer/Developer
Client
DoC
Status
published
The video was produced to support Department of Commerce LAB presentations and was later adapted as the website’s hero video experience. The objective was not only to promote the initiative but also to create a cohesive storytelling experience across physical presentations and digital touchpoints. By integrating motion, narrative, and visual communication, the video helped communicate complex concepts in a more accessible and engaging way while reinforcing a consistent user experience across channels.