For the Chicago Match Race Center’s Chicago Cup, held at the end of Chicago’s iconic Navy Pier, I led the design and visual execution for the event experience across both branding and environmental graphics. The event later became a key stepping stone toward bringing the prestigious Louis Vuitton Cup to Chicago.

My role covered every design-related aspect of the event, ensuring a cohesive and professional experience for participants, sponsors, media, and spectators. Responsibilities included:

- Designing large-scale environmental graphics, including an 80-foot event banner

- Creating stage graphics and presentation visuals

- Designing event guides, signage systems, and wayfinding materials

- Producing participant badges and credential systems

- Developing branded visual assets for both physical and promotional use

- Supporting the overall event identity and audience experience design

The project required balancing sports branding, live-event logistics, sponsor visibility, and visitor engagement within a high-profile international sailing environment. The result was a unified event experience that elevated the visibility and professionalism of the Chicago Cup while contributing to Chicago’s positioning as a future host city for world-class sailing competitions such as the Louis Vuitton Cup.